Project Overview:
The project revolves around promoting Juhayna Zabado, an energy drink that provides individuals with the boost they need to tackle their day. Targeting young people aged 15 to 30, the aim is to demonstrate how Zabado can fuel various daily activities. The focus is on making the connection between energy and Zabado clear, while also highlighting the range of delicious flavors available. Overall, the goal is to establish Zabado as the go-to choice for anyone seeking a pick-me-up.
Target Audience:
Social class: class B & c
The project revolves around promoting Juhayna Zabado, an energy drink that provides individuals with the boost they need to tackle their day. Targeting young people aged 15 to 30, the aim is to demonstrate how Zabado can fuel various daily activities. The focus is on making the connection between energy and Zabado clear, while also highlighting the range of delicious flavors available. Overall, the goal is to establish Zabado as the go-to choice for anyone seeking a pick-me-up.
Target Audience:
Social class: class B & c
Gender: Both ( Males & females ) Age: 15 : 30
Goals: seeking an energy drink to help them efficiently complete their daily tasks.
Personality: interested in exploring and experiencing a variety of enjoyable flavors.
Attitude: looking to enhance their daily routine with a beverage that provides an extra boost of energy.
Insights:
Don't like studying and feel lazy.
Get moody when playing sports.
Can't move around easily without transportation.
Prefer things to happen quickly.
Get bored easily and don't like routines.
Sketch
Concept
Picture a battery with Juhayna bottles inside it, symbolizing energy. As someone drinks Juhayna they lean on the battery, as if it's giving them support and an energy boost, illustrated by sparks.
Picture a battery with Juhayna bottles inside it, symbolizing energy. As someone drinks Juhayna they lean on the battery, as if it's giving them support and an energy boost, illustrated by sparks.
Key Visual 1
Key Visual 2
Key Visual 3
The biggest challenge in the campaign was sourcing models who could realistically lean against the battery while holding their hand up. To achieve this, I began using multiple images to create the scene realistically.
Details
Advertising Mediums
ATL : We've optimized our visuals for billboards, ensuring maximum impact and visibility on the streets. This adaptation allows us to expand our campaign outreach, reaching a larger audience effectively.
TTL : We will utilize social media across all platforms, including Facebook, Instagram, TikTok, and posting both images and reels to engage with our audience effectively.
Here are some examples of the social media posts I'll be using to drive my campaign forward.
Here are the Reels incorporated into this campaign, showcasing the creative methods and engagement with the audience.
Reels
Credits
ADV 101 Course
instructor - Art Director: Ahmed M. Elassi
Designer - Art direction: Samar Shawki
Contact me on
samarshawki19@hotmail.com
